Why Digital Video is the Secret Ingredient in Your Marketing Strategy

I’m often asked, “Do I need to include videos on my website?” And although I know it’s considered rude to answer a question with a question, I have to break the rules in this case. My response to this question is usually the following: Do you want to achieve a higher conversion rate? Do you […]

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Differences Between Past and Present-Day SEO Techniques

Nowadays businesses are moving away from traditional marketing and are gravitating towards digital marketing, which is highly measurable, affordable and provides greater reach. Search Engine Optimization (SEO) is the process of improving the ranking of your website in the ‘organic’, or ‘natural’ section of the search engine results pages. If you want to grow your […]

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