THIS is When Google PPC Advertising Works Best!

Google Pay-per-click (PPC) advertising is just that–you pay each time someone clicks on your ad. It allows you to market your product or service quickly and efficiently to a wide audience of online searchers on AdWords, Google’s advertising platform. Our clients ask us all the time, when are the best times to engage in a […]

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3 Basic Tips to Avoid the next Google Penguin Slap

Undoubtedly, by now you’ve heard that another Google algorithm updated was released, and it goes by the cute name “Penguin”. Who would have thought that an adorable, flightless penguin could have a damaging impact on some companies search engine rankings? Like many, you’re probably wondering what is Penguin exactly, how could it affect my website, […]

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The Perfect Coupling: SEO Services & Ad Retargeting

In the digital era, consumers have countless choices and most people do a lot of research before settling for a specific product or service. While many business owners turn to digital marketing to help them find, acquire and retain new customers, the biggest challenge they face is selecting the best digital strategy from the countless […]

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4 Human Resources Challenges that Digital Marketing Firms Face

Digital Marketing is a relatively new marketing medium that has become increasingly prevalent as society digitizes and gravitates towards digital channels, such as email, smart phones, computers, tablets and social networks. As the digital marketing industry grows, so too does the human resource challenges of finding qualified professionals. Here are 4 of the Most Common […]

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