6 Ways to Upgrade Your Content Marketing Right Now

Our Digital Marketing Experts Share Some of Their Favourite Tips to Help Step up Your Game Content marketing is a tricky art. You’ve got to write quality material that engages readers and helps build trust in your brand not just once or twice, but on a consistent basis! Talk about a daunting task. That’s why […]

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Frequently Asked Questions about Search Engine Optimization

A List of the Most Common SEO Questions we’re Regularly Asked Search engine optimization (SEO) encompasses many elements, and based on the nature and volume of questions we get from new and prospective clients – ranging from how it works, whether their business needs it or if it’s worth it, to the meaning of specific […]

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Why Invest in Both Pay-Per-Click and Organic SEO

New Businesses Can Benefit Greatly from Combining PPC with Organic Search My first experience with marketing in any medium was when I met a DJ and promoter of Ottawa’s underground music scene. He had started hosting a weekly alternative music night at a local bar, and needed to get the word out, so he had […]

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Clearing Up Common SEO Misconceptions With New Clients

Because the world of websites and search engine optimization (SEO) is always changing, and there is a science to what we do, understandably, many of our new clients come onboard with incorrect ideas about how Google and reaching the top of the search results page works. From outdated techniques from earlier times to black-hat hacking […]

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Here’s what the average “Joe” knows about Google & SEO

At SEO TWIST, search engines are our friends. Sure, Google can frustrate us with its constant algorithm changes, but that’s the beauty of SEO, it’s dynamic and constantly evolving. Being in our SEO bubble day-in and day-out, we wanted to know what the average non-SEO person knows about search engines and search engine optimization. So […]

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Why Businesses Should Invest in Content Marketing

Your digital marketing strategy is an integral part of how your company maintains a strong brand identity in the connected world. Perhaps you’re using paid advertising, you may have a Facebook and a Google+ page, and even a Twitter account. However, if you want to really drive conversions and foster a loyal client base, it’s […]

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