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What Role Did Social Media Play in #ELXN42?

A Look at How Canadians’ Likes, Tweets, and Selfies Influenced the 2015 Election The 42nd Canadian Election has come to a close, and history has been made. The Liberals have won a majority government, and their leader, Justin Trudeau, will become the country’s next Prime Minister. This campaign spanned a total of 78 days, the […]

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Digital Marketing Channels: How They Measure Up

Different Web Marketing Tools Have Different Strengths and Weaknesses—Know How to Use Them Banner ads, PPC, behavioural retargeting, social media advertising and native ads—what do these all have in common? They’re all tools and channels for web marketing. But while each one uses the internet the way its forebears used television, radio, and magazines, not […]

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