Google Advertising & Mobile Optimization: A Christmas Story

or, How a Strategic Ad Campaign and a Mobile-Optimized Website Saved Christmas It’s the holiday season, and the big-name retailers are all decking their halls to get people’s business. How do you compete with that? You can start by optimizing your website for mobile use and advertising on Google. By gearing your online marketing strategy […]

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SEO Strategies to Reduce Your Bounce Rate

From Content Marketing and Linking, to Design and Ad Placement, Every Bit Counts Your site’s bounce rate might not be as glamorous or exciting an aspect of your ongoing SEO strategy as some others, but it’s just as important. This is because it’s an invaluable metric of how well your site is fulfilling its intended […]

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