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Purple lights shine on a stage at a concert while the crowd dances and takes photos.

You Don’t Need to Read Minds to Market Effectively

How Ottawa Advertising Agencies Help You Understand and Engage Your Audience One of the biggest mistakes in ad management and marketing is to base your efforts on your own behaviour or anecdotal evidence. Just because you prefer using a certain channel for purchases doesn’t mean your customers will, too. This is a massive assumption and […]

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A variety of flavoured donuts colourfully decorated in a box.

Locally Sourced SEO Success

Why Your Small Business Can’t Afford to Skip Local SEO Marketing To make the best donuts on this side of the Ottawa River you have to follow a recipe without skipping an ingredient. The same principle applies for business management. Too often the things that can help your business are neglected. Whether you’re just starting […]

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