Categories

Archives

A Google My Business listing on a mobile Google Maps search.

New Feature Lets Google My Business Users Highlight Reviews

Google Posts to Let Business Owners to Show Off Positive Testimonials in GMB, Maps, and Search Results If you needed any further indication that user reviews are important to Google, here it is: Google My Business is rolling out a new feature to help business owners highlight positive reviews and testimonials through Google Posts. When […]

Read more
Team of professionals fist-bump on progress

What is Inbound Marketing?

A Fresh, Client-Focused Approach that Benefits Your Brand With so many online opportunities and an abundance of information available at their fingertips, buyers today are more empowered than ever before. They can search for reviews, detailed specs, pricing comparisons, and product features at any time of the day with just a few clicks. And thanks […]

Read more
A stethoscope rests next to a smartphone.

6 Must-Know Inbound Marketing Techniques for the Healthcare Industry

Inbound Approaches are an Ideal Match for Marketing Effectively and Ethically Putting the word “marketing” so close to “healthcare” tends to raise eyebrows. After all, healthcare professionals have a clear ethical responsibility to inform and educate their patients. At the same time, though, a private practice is still a business, and marketing is part and […]

Read more
A smartphone open to Instagram.

Instagram to Limit Reach of Content That Almost Violates Guidelines

Company Announces They Will Reduce Reach of Posts that Are Borderline Violations of Community Guidelines It’s no secret that Instagram is home to many scantily clad models, memes in poor taste, footage that requires some viewer discretion, and outright spam. That could be changing, though, following a recent announcement from Facebook. Facebook, Instagram’s parent company, […]

Read more
A person points at a chart of digital traffic sources on a screen.

Google Recovering De-Indexed Pages Following Technical Issue

Page Index Still Recovering After Weekend Problems, Full Impact Still Uncertain Over the weekend, an apparent technical issue caused Google to drop pages from its search index. The initial reaction from the SEO community resulted in a direct response from Google’s Webmaster Trends Analyst John Mueller on April 6. Sorry — We had a technical […]

Read more