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Rough web design sketches with bright colours show different menus and page layouts, drawn in pen and coloured with bright watercolour paint.

Building Better Multilingual Websites

How Smart Web Design and Architecture Planning Supports Multilingual SEO Success for Your Business The biggest impact Internet connectivity has had on civilization is how it connects people from around the globe. Naturally, this presents one major challenge for websites on a global scale: not everyone speaks the same language. That’s where multilingual sites come […]

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Call a Medic! A Closer Look at the Latest Google Update

Understanding the Impact of Google’s Most Recent Algorithm Update And How it Affects Your Business Did your search rankings plummet overnight? If you’re reading this, chances are Google’s latest algorithm update impacted you in some way. These semi-regular tweaks and fixes occur without warning and are rarely commented on by Google in any sort of […]

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You Don’t Need to Read Minds to Market Effectively

How Ottawa Advertising Agencies Help You Understand and Engage Your Audience One of the biggest mistakes in ad management and marketing is to base your efforts on your own behaviour or anecdotal evidence. Just because you prefer using a certain channel for purchases doesn’t mean your customers will, too. This is a massive assumption and […]

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A variety of flavoured donuts colourfully decorated in a box.

Locally Sourced SEO Success

Why Your Small Business Can’t Afford to Skip Local SEO Marketing To make the best donuts on this side of the Ottawa River you have to follow a recipe without skipping an ingredient. The same principle applies for business management. Too often the things that can help your business are neglected. Whether you’re just starting […]

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A crumpled piece of paper filled with writing sits alone on a floor, thrown there by a frustrated writer.

Forget Sticks and Stones – Words CAN Hurt You

Why Weak Content is a Missed Opportunity for Business – And How You Can Strengthen Yours Strategically As a writer, it’s frustrating to land on a webpage with weak content. Even worse is landing on a page where a content marketer obviously didn’t care. If you find yourself falling short, it’s probably time to take […]

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Should You Outsource Your Social Media Marketing?

Boost Brand Identity, Grow Business Reach, and More – Here Are 5 Reasons Why You Should Hire an Agency to Handle Your Social Media Social media marketing gives businesses a direct line into their customers’ lives and an opportunity to build a relationship like never before. But, as anyone will tell you, relationships take time […]

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