Tailoring your Content Marketing Strategy to Best Reach the Generations

Knowing the Content Consumption Trends of your Target Market Can Result in Greater Success! In content marketing, you need to know your audience and their browsing habits, otherwise you’re going to have a pretty difficult time engaging them. Being in touch with your core demographic is the difference between keeping up with your competition, and […]

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4 Digital Marketing Stats and the Lessons We Can Learn From Them

Gain Insight into How You Can Improve Your Website’s Marketing Strategy One reason why we love digital marketing is that it is always changing, and as a result, it never ceases to keep us on our toes. That’s what’s so exciting about it; we absolutely love the challenge! We’ve searched high and low for some […]

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6 Ways to Upgrade Your Content Marketing Right Now

Our Digital Marketing Experts Share Some of Their Favourite Tips to Help Step up Your Game Content marketing is a tricky art. You’ve got to write quality material that engages readers and helps build trust in your brand not just once or twice, but on a consistent basis! Talk about a daunting task. That’s why […]

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Frequently Asked Questions about Search Engine Optimization

A List of the Most Common SEO Questions we’re Regularly Asked Search engine optimization (SEO) encompasses many elements, and based on the nature and volume of questions we get from new and prospective clients – ranging from how it works, whether their business needs it or if it’s worth it, to the meaning of specific […]

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Why Invest in Both Pay-Per-Click and Organic SEO

New Businesses Can Benefit Greatly from Combining PPC with Organic Search My first experience with marketing in any medium was when I met a DJ and promoter of Ottawa’s underground music scene. He had started hosting a weekly alternative music night at a local bar, and needed to get the word out, so he had […]

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Clearing Up Common SEO Misconceptions With New Clients

Because the world of websites and search engine optimization (SEO) is always changing, and there is a science to what we do, understandably, many of our new clients come onboard with incorrect ideas about how Google and reaching the top of the search results page works. From outdated techniques from earlier times to black-hat hacking […]

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