Position Available: PPC/SEM Analyst
Position Type: Full-time
Location: ByWard Market, Ottawa

Are you a self-motivated, driven person who is organized and enthusiastic about being part of a growing company that is at the leading edge of digital marketing media?

SEO TWIST is seeking a highly experienced expert in paid digital marketing campaigns with minimum of 3 years experience in AdWords, Bing, Facebook, and other advertising platforms.

The ideal candidate is AdWords Certified, has worked with larger budgets (Agency experience is a plus), and has a clear understanding of conversion optimization and tracking.

This position is ideal for someone who is a self-starter with immense attention to detail.

To succeed in this role you should be energetic, motivated, and achievement-oriented. You will work independently and as a member of cross-functional teams. You are disciplined with an astute business sense, superior communication skills, and with a strong orientation towards customer satisfaction.

PROFESSIONAL COMPETENCIES

  • Experience and passion in PPC/SEM and Internet marketing.
  • Ability to manage multiple digital marketing campaigns, provide comprehensive reports, provide improvement recommendations, and be willing to learn new technologies as they arise.
  • Outstanding ability to think creatively, and identify and resolve problems.
  • Attention to detail and the ability to effectively multi-task in a deadline driven atmosphere.
  • High levels of integrity, autonomy, and self-motivation.
  • Excellent analytical, organizational, project management and time management skills.

PROFESSIONAL SKILLS & QUALIFICATIONS

  • Candidates must have 3 or more years of experience in online marketing performing hands-on PPC & SEM activities, including but not limited to:
  • Prepare keyword research, competitive analysis, and marketing plans for paid digital campaigns.
  • Cost-per-lead and cost-per-sale optimization with a strong focus on conversion metrics to drive increased campaign ROI.
  • Creation and management of PPC campaign strategies for AdWords (Search, Display, Video), Bing, LinkedIn, Facebook, Instagram, Twitter, etc.
  • Understanding and experience setting up complete analytics tracking for e-commerce, UTM tagging, conversions, goals, events, and call tracking.
  • Day to day optimization for bid strategies and paid placement (CTR, quality score, conversions, and ad position) for desktop, tablet, and mobile.
  • Compile and report on campaign effectiveness to clients and management, including KPIs and recommendations on growth opportunities.
  • Google AdWords & Analytics certification required (Advanced Search, Display, Mobile, Google Shopping, Videos).
  • Experience with AdWords Editor, Power Editor, Keyword Planner, WordPress, and Search Engine Optimization is a plus.
  • Fluency in French is an asset.

You think you’re ready and got what it takes
for this position?

We look forward to meeting you! Let’s get to know each other. Start by sending us your resume.

CAREERS@SEOTWIST.COM