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Content marketing and storytelling go hand-in-hand and offer massive benefits for your brand.

What You Need to Know About Content Marketing That Sells a Story

How Brand Storytelling Captures Your Audience’s Attention and Demands Engagement As author Philip Pullman once said, “After nourishment, shelter and companionship, stories are the thing we need most in the world.” It’s a big statement, but one that rings true. Storytelling engages with people, and invites them to partake, identify, and enjoy. We see ourselves […]

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Content marketing is in for 2017

Content Marketing is In for 2017

Businesses large and small are shifting their focus from traditional ad campaigns to content marketing strategies Watch out, banner ads—content marketing is here to stay, and is proving to be a preferred choice among marketers and consumers. Content marketing is reaching audiences through various channels with engaging quality content such as blogs, news articles, social […]

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SEO marketing is now going hand in hand with UX, optimizing websites and content based on user behaviour.

Why Google is Obsessed with You

How User Experience Plays a Key Role in SEO Marketing SEO marketing is now more user-focused thanks to Google’s obsession with user experience (UX). Google now takes into account websites that don’t meet user needs by demoting them in the rankings. To earn Google’s approval these days and to avoid being kicked off the search results […]

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Facebook ad management can help you zero in on and target your target demographic and audience.

Understanding The Basics Of Facebook Ad Management

What You Need to Know About Facebook Ad Management… And Why You Should Start Using It Now! Facebook is used worldwide by almost 2 billion people, and that number is growing. Advertising through Facebook is, therefore, a smart digital marketing strategy. Have you started using Facebook ad management? If not, then get on it! It’s […]

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PPC advertising on SERPs can help with website marketing and boost your business.

Get Impressive Results with PPC Website Marketing

Get Started With PPC Ads That Benefit Your Business There’s a lot to sort through when you start down the path of website marketing. It’s a big subject, so it’s totally normal to be unsure of where you should start. After all, what’s the best way to drive traffic to your website once you step outside […]

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Digital SEO analysis

The Basics of SEO Analysis

How to Create a Basic SEO Strategy and Improve Your Website Visibility So, you have a website for your business but it’s not showing up on the first page of Google’s search results. It’s not on the third page, or maybe even the sixth. Either you forgot to hit“publish” when you created your website, or your SEO […]

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