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Rough web design sketches with bright colours show different menus and page layouts, drawn in pen and coloured with bright watercolour paint.

Building Better Multilingual Websites

How Smart Web Design and Architecture Planning Supports Multilingual SEO Success for Your Business The biggest impact Internet connectivity has had on civilization is how it connects people from around the globe. Naturally, this presents one major challenge for websites on a global scale: not everyone speaks the same language. That’s where multilingual sites come […]

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A Google sign sits on top of one of their office buildings.

Call a Medic! A Closer Look at the Latest Google Update

Understanding the Impact of Google’s Most Recent Algorithm Update And How it Affects Your Business Did your search rankings plummet overnight? If you’re reading this, chances are Google’s latest algorithm update impacted you in some way. These semi-regular tweaks and fixes occur without warning and are rarely commented on by Google in any sort of […]

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Locally Sourced SEO Success

Why Your Small Business Can’t Afford to Skip Local SEO Marketing To make the best donuts on this side of the Ottawa River you have to follow a recipe without skipping an ingredient. The same principle applies for business management. Too often the things that can help your business are neglected. Whether you’re just starting […]

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A crumpled piece of paper filled with writing sits alone on a floor, thrown there by a frustrated writer.

Forget Sticks and Stones – Words CAN Hurt You

Why Weak Content is a Missed Opportunity for Business – And How You Can Strengthen Yours Strategically As a writer, it’s frustrating to land on a webpage with weak content. Even worse is landing on a page where a content marketer obviously didn’t care. If you find yourself falling short, it’s probably time to take […]

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A pair of fixed binoculars for tourists to use with a red knob that reads "TURN TO CLEAR VISION" between the eye pieces.

Finding the Right SEO Company

Top Signs You’re Not Getting the Most Out of Your SEO Marketing Agency The most common shortcoming among small businesses often involves how they navigate their online presence. Whether it’s the created content or the strategy employed to drive traffic, companies are in a constant state of adjustment trying to keep up in the quest […]

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Social media networking icons and notebooks on desk.

Social Media Marketing: What Role Do Paid Ads Play?

Discover How You Can Start Leveraging the Benefits of Paid Advertising Through These Social Media Networks What are your feelings towards online advertising? Some people see ads as a nuisance, something disruptive to their browsing experience. Others don’t mind so much—as long as it’s not too flashy or pushy. Some might even enjoy it when […]

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