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What is Inbound Marketing?

A Fresh, Client-Focused Approach that Benefits Your Brand With so many online opportunities and an abundance of information available at their fingertips, buyers today are more empowered than ever before. They can search for reviews, detailed specs, pricing comparisons, and product features at any time of the day with just a few clicks. And thanks […]

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6 Must-Know Inbound Marketing Techniques for the Healthcare Industry

Inbound Approaches are an Ideal Match for Marketing Effectively and Ethically Putting the word “marketing” so close to “healthcare” tends to raise eyebrows. After all, healthcare professionals have a clear ethical responsibility to inform and educate their patients. At the same time, though, a private practice is still a business, and marketing is part and […]

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Twitter Insights Tool Tells You When it’s Time to Tweet

New Tool Offers Users More Info on Best Time and Day to Publish a Tweet Twitter launched a new insights tool that gives publishers access to data to help find the best day and time to tweet, based on user engagement. Dubbed “Timing is Everything,” this insights tool took months for the company to build […]

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Using PPC to Amplify Your Message

Paid Ads Aren’t Just About Making a Sale As a business owner, do you ever feel that all your efforts to get your brand out there are hopeless? Let’s face it, we all have those moments of self-doubt. The constant grind of running a business adds up, and when those moments of self-doubt arise, it […]

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How to Market Your Brand to a Younger Audience

Ditch the Millennial and Gen Z Labels and Focus Your Digital Marketing On What Matters Millennials get a lot of criticism for a wide variety of things outside their control, with headlines complaining about everything from their love of avocados to how they’re supposedly “killing” every other traditional industry. The thing is, for all the […]

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Do You Have a Bad Reputation?

Using Local SEO Services to Support Online Reputation Management Running a business is one of the hardest challenges you can take on. Simply starting a business means accepting some sacrifices and a significant investment of your time and energy. Stability, success, and security are not guaranteed. These days, your business needs every advantage it can […]

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