Why Digital Video is the Secret Ingredient in Your Marketing Strategy

I’m often asked, “Do I need to include videos on my website?” And although I know it’s considered rude to answer a question with a question, I have to break the rules in this case. My response to this question is usually the following: Do you want to achieve a higher conversion rate? Do you […]

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Differences Between Past and Present-Day SEO Techniques

Nowadays businesses are moving away from traditional marketing and are gravitating towards digital marketing, which is highly measurable, affordable and provides greater reach. Search Engine Optimization (SEO) is the process of improving the ranking of your website in the ‘organic’, or ‘natural’ section of the search engine results pages. If you want to grow your […]

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Out With The Old And In With Website Marketing: How An SEO Service In Ottawa Can Grow Your Business

Nowadays, we live in a digital, online-driven world. You can no longer walk down the street without seeing someone’s nose in a mobile device, tapping away without sparing a moment to look up. People are no longer paying attention to TV advertisements thanks to DVRs and online streaming, readers have become accustomed to flipping past […]

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Keeping Up With The Googles

In today’s world, search engine optimization is a battleground…of sorts. Web marketing agencies and SEO companies scramble to keep up with search engines and their new algorithms. But don’t fret, there are a number of things you can do to substantially improve your SEO yourself. Try these tips and see the difference they can make. […]

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Five Things You Need To Know About Website Marketing

1.     Usability Is Key In Ottawa, web design is a booming market – and for good reason. As a rule of thumb, assume that your website has only one to five seconds to attract a consumer. Applying this rule, one can begin to understand the importance of a good Ottawa web design company. However, an […]

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Website Evaluation: Digital Marketing Agencies Help Your Website Be the Best it Can Be Online

In today’s über digitized market, having a great website is a top priority for any successful business. In fact, your website’s ability to attract customers, engage them to explore your site and motivate them to respond to your call-to action is closely linked to your business’ survival. Having an outdated, badly designed website is almost […]

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