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You Don’t Need to Read Minds to Market Effectively

How Ottawa Advertising Agencies Help You Understand and Engage Your Audience One of the biggest mistakes in ad management and marketing is to base your efforts on your own behaviour or anecdotal evidence. Just because you prefer using a certain channel for purchases doesn’t mean your customers will, too. This is a massive assumption and […]

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Locally Sourced SEO Success

Why Your Small Business Can’t Afford to Skip Local SEO Marketing To make the best donuts on this side of the Ottawa River you have to follow a recipe without skipping an ingredient. The same principle applies for business management. Too often the things that can help your business are neglected. Whether you’re just starting […]

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A crumpled piece of paper filled with writing sits alone on a floor, thrown there by a frustrated writer.

Forget Sticks and Stones – Words CAN Hurt You

Why Weak Content is a Missed Opportunity for Business – And How You Can Strengthen Yours Strategically As a writer, it’s frustrating to land on a webpage with weak content. Even worse is landing on a page where a content marketer obviously didn’t care. If you find yourself falling short, it’s probably time to take […]

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Social Media Marketing: What Role Do Paid Ads Play?

Discover How You Can Start Leveraging the Benefits of Paid Advertising Through These Social Media Networks What are your feelings towards online advertising? Some people see ads as a nuisance, something disruptive to their browsing experience. Others don’t mind so much—as long as it’s not too flashy or pushy. Some might even enjoy it when […]

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How to Measure Content Marketing Success

Key Metrics to Watch to Help You Determine Content’s Effectiveness Content marketing works… assuming you’ve done your homework and continuously assess your results. And therein lies the challenge. Content creation is an ordeal in and of itself, to be sure, but it’s still just one aspect of your overall content strategy. Measuring your effectiveness, successes, […]

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A woman in a beige sweater and gray beanie contemplates a forked path in a cornfield maze.

PPC Ads Vs Content Marketing: Which Is Better?

When to Adapt Your Marketing Strategy to Focus On One, The Other, or Both Trying to figure out where to focus your marketing efforts? Deciding between pay-per-click (PPC) ad management and content marketing can be a challenge. Both offer impressive results, and both take unique approaches to get there. If you’re focused on which one […]

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