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Call a Medic! A Closer Look at the Latest Google Update

Understanding the Impact of Google’s Most Recent Algorithm Update And How it Affects Your Business Did your search rankings plummet overnight? If you’re reading this, chances are Google’s latest algorithm update impacted you in some way. These semi-regular tweaks and fixes occur without warning and are rarely commented on by Google in any sort of […]

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You Don’t Need to Read Minds to Market Effectively

How Ottawa Advertising Agencies Help You Understand and Engage Your Audience One of the biggest mistakes in ad management and marketing is to base your efforts on your own behaviour or anecdotal evidence. Just because you prefer using a certain channel for purchases doesn’t mean your customers will, too. This is a massive assumption and […]

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Locally Sourced SEO Success

Why Your Small Business Can’t Afford to Skip Local SEO Marketing To make the best donuts on this side of the Ottawa River you have to follow a recipe without skipping an ingredient. The same principle applies for business management. Too often the things that can help your business are neglected. Whether you’re just starting […]

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A crumpled piece of paper filled with writing sits alone on a floor, thrown there by a frustrated writer.

Forget Sticks and Stones – Words CAN Hurt You

Why Weak Content is a Missed Opportunity for Business – And How You Can Strengthen Yours Strategically As a writer, it’s frustrating to land on a webpage with weak content. Even worse is landing on a page where a content marketer obviously didn’t care. If you find yourself falling short, it’s probably time to take […]

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Social Media Marketing: What Role Do Paid Ads Play?

Discover How You Can Start Leveraging the Benefits of Paid Advertising Through These Social Media Networks What are your feelings towards online advertising? Some people see ads as a nuisance, something disruptive to their browsing experience. Others don’t mind so much—as long as it’s not too flashy or pushy. Some might even enjoy it when […]

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How to Measure Content Marketing Success

Key Metrics to Watch to Help You Determine Content’s Effectiveness Content marketing works… assuming you’ve done your homework and continuously assess your results. And therein lies the challenge. Content creation is an ordeal in and of itself, to be sure, but it’s still just one aspect of your overall content strategy. Measuring your effectiveness, successes, […]

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