Categories

Archives

A man with a guitar stands in front of a well-worn amplifier.

Using PPC to Amplify Your Message

Paid Ads Aren’t Just About Making a Sale As a business owner, do you ever feel that all your efforts to get your brand out there are hopeless? Let’s face it, we all have those moments of self-doubt. The constant grind of running a business adds up, and when those moments of self-doubt arise, it […]

Read more
A Google image search results page.

Google Brings Shoppable Ads to Google Images

New Product Promotion Format Put Ads in Image Search Results Google recently announced a new format for ads on Image Search, letting retailers highlight multiple products for sale within a single sponsored ad. Citing a recent study that showed that Google “is the first place US shoppers go to discover or find a new brand […]

Read more

7 Ways to Improve PPC Ad User Experience

Why Improving PPC Ad Customer Experience Is Worth Your Time Did you know that nearly 70 percent of consumers say they distrust advertising? That’s not just billboards, print ads, or commercials, either. PPC—Google Ads and Facebook Ads, to name a few—faces just as many challenges as traditional advertising, if not more. That’s because digital ads […]

Read more
Purple lights shine on a stage at a concert while the crowd dances and takes photos.

You Don’t Need to Read Minds to Market Effectively

How Ottawa Advertising Agencies Help You Understand and Engage Your Audience One of the biggest mistakes in ad management and marketing is to base your efforts on your own behaviour or anecdotal evidence. Just because you prefer using a certain channel for purchases doesn’t mean your customers will, too. This is a massive assumption and […]

Read more
Social media networking icons and notebooks on desk.

Social Media Marketing: What Role Do Paid Ads Play?

Discover How You Can Start Leveraging the Benefits of Paid Advertising Through These Social Media Networks What are your feelings towards online advertising? Some people see ads as a nuisance, something disruptive to their browsing experience. Others don’t mind so much—as long as it’s not too flashy or pushy. Some might even enjoy it when […]

Read more
A woman in a beige sweater and gray beanie contemplates a forked path in a cornfield maze.

PPC Ads Vs Content Marketing: Which Is Better?

When to Adapt Your Marketing Strategy to Focus On One, The Other, or Both Trying to figure out where to focus your marketing efforts? Deciding between pay-per-click (PPC) ad management and content marketing can be a challenge. Both offer impressive results, and both take unique approaches to get there. If you’re focused on which one […]

Read more