PPC Ads Vs Content Marketing: Which Is Better?
When to Adapt Your Marketing Strategy to Focus On One, The Other, or Both Trying to figure out where to focus your marketing efforts? Deciding between pay-per-click (PPC) ad management and content marketing can be a challenge. Both offer impressive results, and both take unique approaches to get there. If you’re focused on which one […]
Read more
Common SEO Mistakes (And How to Fix Them)
Agency-Tested Tips to Help You Avoid All-Too-Common Pitfalls and Errors We all make mistakes. It happens – it’s human nature. The thing is – mistakes don’t define us. We’re always improving. Think about Eric Clapton for a second – a guitarist who spent a portion of the seventies responding to the nickname “GOD.” Even he […]
Read more
Go Viral by Design
Web Marketing Tips to Optimize Your Site for Viral Sharing Going viral is every marketer’s dream. It means hundreds, if not thousands, of people are sharing your content on social media. Viral content allows brands to reach audiences far beyond what they normally would using organic efforts alone. This is why social media optimization (SMO) […]
Read more
Is Personalized Content the New Standard?
Learn How Affordable SEO and User-Generated Advertising Strategies Can Yield Powerful Results For Your Brand Personalized content is taking over the world of content marketing. Why? Because it gets results in a big way. Personalized content increases user engagement. It targets specific needs and increases sales. But more importantly, it’s user-generated more often than not. […]
Read more
How to Update and Optimize Page Content
Digital Marketing Best Practices To Keep Your Pages Fresh and Rankings High Updating website content is like spring cleaning for digital marketing. It’s good to get rid of the stuff you don’t need anymore and make room for what’s to come. But beyond providing a refresh, updating your content regularly means more frequent indexing by […]
Read more
Voice Search and SEO: Trends and Results
Is Your SEO Primed for the Boom of Voice-Driven Searches? There’s no denying it; voice search is taking over. More and more people opt for their digital assistants over typing or tapping on a keyboard. Whether it’s Siri, Google Home, or Alexa, around 41% of adults and 55% of teens use voice search at least […]
Read more