What You Need to Know About Content Marketing That Sells a Story
How Brand Storytelling Captures Your Audience’s Attention and Demands Engagement As author Philip Pullman once said, “After nourishment, shelter and companionship, stories are the thing we need most in the world.” It’s a big statement, but one that rings true. Storytelling engages with people, and invites them to partake, identify, and enjoy. We see ourselves […]
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Content Marketing is In for 2017
Businesses large and small are shifting their focus from traditional ad campaigns to content marketing strategies Watch out, banner ads—content marketing is here to stay, and is proving to be a preferred choice among marketers and consumers. Content marketing is reaching audiences through various channels with engaging quality content such as blogs, news articles, social […]
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