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How to Market Your Brand to a Younger Audience

Ditch the Millennial and Gen Z Labels and Focus Your Digital Marketing On What Matters Millennials get a lot of criticism for a wide variety of things outside their control, with headlines complaining about everything from their love of avocados to how they’re supposedly “killing” every other traditional industry. The thing is, for all the […]

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Unleash Exciting Content for Tame Industries

How Content that Focuses on Users Helps You Stand Out From Crowded, Generic Industry Competition There’s an unspoken assumption that content writers can come up with amazing content that will wow readers and win big, no matter the industry. But not everyone wants to acknowledge that some industries, despite their importance, usefulness, or commonality, are […]

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You Don’t Need to Read Minds to Market Effectively

How Ottawa Advertising Agencies Help You Understand and Engage Your Audience One of the biggest mistakes in ad management and marketing is to base your efforts on your own behaviour or anecdotal evidence. Just because you prefer using a certain channel for purchases doesn’t mean your customers will, too. This is a massive assumption and […]

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A crumpled piece of paper filled with writing sits alone on a floor, thrown there by a frustrated writer.

Forget Sticks and Stones – Words CAN Hurt You

Why Weak Content is a Missed Opportunity for Business – And How You Can Strengthen Yours Strategically As a writer, it’s frustrating to land on a webpage with weak content. Even worse is landing on a page where a content marketer obviously didn’t care. If you find yourself falling short, it’s probably time to take […]

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How to Measure Content Marketing Success

Key Metrics to Watch to Help You Determine Content’s Effectiveness Content marketing works… assuming you’ve done your homework and continuously assess your results. And therein lies the challenge. Content creation is an ordeal in and of itself, to be sure, but it’s still just one aspect of your overall content strategy. Measuring your effectiveness, successes, […]

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A woman in a beige sweater and gray beanie contemplates a forked path in a cornfield maze.

PPC Ads Vs Content Marketing: Which Is Better?

When to Adapt Your Marketing Strategy to Focus On One, The Other, or Both Trying to figure out where to focus your marketing efforts? Deciding between pay-per-click (PPC) ad management and content marketing can be a challenge. Both offer impressive results, and both take unique approaches to get there. If you’re focused on which one […]

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