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Content Marketing: Keep It Simple

Why Overusing a Thesaurus Doesn’t Help Your SEO In the fifth grade I began reading J.R.R. Tolkien’s The Lord of the Rings. My English teacher at the time saw this, and told me that I was reading at a university level. I was flattered; I’d never been “exceptional” at anything, so I let it get […]

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6 SEO Marketing Tips… From Tinder

How Several Weeks on the Popular Dating App Improved My Web Marketing Game You might think that popular dating app Tinder has little in common with good SEO marketing; SEO is about search engine optimization, and the app—which presents you profiles of nearby people so that you can say yes or no to talking to […]

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Tipping Your Black Hat to SEO? Not if You Want to Rank

5 Bad SEO Tricks that Will Put Your Website at Risk Now that we’ve talked about good SEO analysis strategy, let’s get into some bad SEO techniques. Black Hat SEO tricks that you will get you into troubled waters with Google…or maybe even drown you with no hope of resurfacing. Ok, maybe that’s a little […]

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SEO Analysis: What Makes for a Good Strategy?

When It Comes to SEO Ranking, These Factors Matter – Big Time When it comes to Search Engine Optimization (SEO), it’s easy to identify poor tactics; whether it’s keyword stuffing, buying or selling links, or posting duplicate content, experts in the field of SEO analysis, and even many less experienced users, know how to spot […]

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Video Marketing Optimization for Beginners

Apply These SEO Best Practices to Start Ranking on YouTube Video marketing is a great way to make an impression on your audience, and effective use of video has benefits for businesses in practically all verticals. It’s everyone’s dream to be the genius who creates that next viral hit, but what if no one is […]

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Competitive SEO Analysis: Why it’s Important

If You Want to Get Ahead of Ottawa’s Online Marketing Curve, Get Ready to Meet the Competition To boost their online marketing, Ottawa businesses need to keep a watchful eye on the local competition—especially when they’re being outperformed. When your business needs a boost, you need to find out who’s coming in first in local […]

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