SEO service is adapting to changing search engine algorithms.

Things Are Changing, And So Should You

When It Comes To Your SEO Service, Keywords Can’t Stand Alone The early days of content marketing and SEO services were something of a golden age. All you really needed for your website to rank was excessive tagging on your backend. Major algorithm changes took months to implement, leaving web users frustrated as they sifted […]

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Google Advertising & Mobile Optimization: A Christmas Story

or, How a Strategic Ad Campaign and a Mobile-Optimized Website Saved Christmas It’s the holiday season, and the big-name retailers are all decking their halls to get people’s business. How do you compete with that? You can start by optimizing your website for mobile use and advertising on Google. By gearing your online marketing strategy […]

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SEO Strategies to Reduce Your Bounce Rate

From Content Marketing and Linking, to Design and Ad Placement, Every Bit Counts Your site’s bounce rate might not be as glamorous or exciting an aspect of your ongoing SEO strategy as some others, but it’s just as important. This is because it’s an invaluable metric of how well your site is fulfilling its intended […]

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Digital Marketing Channels: How They Measure Up

Different Web Marketing Tools Have Different Strengths and Weaknesses—Know How to Use Them Banner ads, PPC, behavioural retargeting, social media advertising and native ads—what do these all have in common? They’re all tools and channels for web marketing. But while each one uses the internet the way its forebears used television, radio, and magazines, not […]

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4 Reasons Why You Should Become a Blogger Extraordinaire!

Why blogging is a highly effective tool to boost your digital marketing game…as illustrated by some of your favourite TV characters! Welcome to our blog, a magical place where we share our ideas and thoughts about digital marketing with the online world. We make concerted efforts to regularly update our blog with information that our […]

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Increasing Year-Round Relevancy for Local Businesses

Make the Season Last All Year Long with Ottawa SEO How often do you hear of someone needing a patio built during the winter months? It’s not very common and unfortunately, many local, seasonal businesses lose online relevancy during their off-seasons. This is especially the case in Ottawa, where we both benefit, and are burdened […]

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