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PPC Ads Vs Content Marketing: Which Is Better?

When to Adapt Your Marketing Strategy to Focus On One, The Other, or Both Trying to figure out where to focus your marketing efforts? Deciding between pay-per-click (PPC) ad management and content marketing can be a challenge. Both offer impressive results, and both take unique approaches to get there. If you’re focused on which one […]

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Common SEO Mistakes (And How to Fix Them)

Agency-Tested Tips to Help You Avoid All-Too-Common Pitfalls and Errors We all make mistakes. It happens – it’s human nature. The thing is – mistakes don’t define us. We’re always improving. Think about Eric Clapton for a second – a guitarist who spent a portion of the seventies responding to the nickname “GOD.” Even he […]

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Ottawa SEO services aren't above using adorable animals as memetic means to get you to read a fun blog.

Why Businesses Should Beware Memes

Memes Don’t Make For Engaging Content – And Bring Copyright Concerns Memes are fun. They make us smile, laugh, and forget about our worries for a moment. And because memes tend to elicit such a positive response, they tend to go viral, shared by thousands of users on social media. Memes are tempting! Just like […]

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Go Viral by Design

Web Marketing Tips to Optimize Your Site for Viral Sharing Going viral is every marketer’s dream. It means hundreds, if not thousands, of people are sharing your content on social media. Viral content allows brands to reach audiences far beyond what they normally would using organic efforts alone. This is why social media optimization (SMO) […]

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Personalized content and user-generated content are ways to keep your affordable SEO strategy on-budget.

Is Personalized Content the New Standard?

Learn How Affordable SEO and User-Generated Advertising Strategies Can Yield Powerful Results For Your Brand Personalized content is taking over the world of content marketing. Why? Because it gets results in a big way. Personalized content increases user engagement. It targets specific needs and increases sales. But more importantly, it’s user-generated more often than not. […]

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How to Update and Optimize Page Content

Digital Marketing Best Practices To Keep Your Pages Fresh and Rankings High Updating website content is like spring cleaning for digital marketing. It’s good to get rid of the stuff you don’t need anymore and make room for what’s to come. But beyond providing a refresh, updating your content regularly means more frequent indexing by […]

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