A dog with long ears wears a fake nose and glasses costume.

How to Market Your Brand to a Younger Audience

Ditch the Millennial and Gen Z Labels and Focus Your Digital Marketing On What Matters Millennials get a lot of criticism for a wide variety of things outside their control, with headlines complaining about everything from their love of avocados to how they’re supposedly “killing” every other traditional industry. The thing is, for all the […]

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Do You Have a Bad Reputation?

Using Local SEO Services to Support Online Reputation Management Running a business is one of the hardest challenges you can take on. Simply starting a business means accepting some sacrifices and a significant investment of your time and energy. Stability, success, and security are not guaranteed. These days, your business needs every advantage it can […]

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7 Ways to Improve PPC Ad User Experience

Why Improving PPC Ad Customer Experience Is Worth Your Time Did you know that nearly 70 percent of consumers say they distrust advertising? That’s not just billboards, print ads, or commercials, either. PPC—Google Ads and Facebook Ads, to name a few—faces just as many challenges as traditional advertising, if not more. That’s because digital ads […]

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A man slumps in a chair by a small coffee table with a book resting on his face, obviously asleep or bored.

Unleash Exciting Content for Tame Industries

How Content that Focuses on Users Helps You Stand Out From Crowded, Generic Industry Competition There’s an unspoken assumption that content writers can come up with amazing content that will wow readers and win big, no matter the industry. But not everyone wants to acknowledge that some industries, despite their importance, usefulness, or commonality, are […]

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A Google sign sits on top of one of their office buildings.

Call a Medic! A Closer Look at the Latest Google Update

Understanding the Impact of Google’s Most Recent Algorithm Update And How it Affects Your Business Did your search rankings plummet overnight? If you’re reading this, chances are Google’s latest algorithm update impacted you in some way. These semi-regular tweaks and fixes occur without warning and are rarely commented on by Google in any sort of […]

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Purple lights shine on a stage at a concert while the crowd dances and takes photos.

You Don’t Need to Read Minds to Market Effectively

How Ottawa Advertising Agencies Help You Understand and Engage Your Audience One of the biggest mistakes in ad management and marketing is to base your efforts on your own behaviour or anecdotal evidence. Just because you prefer using a certain channel for purchases doesn’t mean your customers will, too. This is a massive assumption and […]

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