Because the world of websites and search engine optimization (SEO) is always changing, and there is a science to what we do, understandably, many of our new clients come onboard with incorrect ideas about how Google and reaching the top of the search results page works. From outdated techniques from earlier times to black-hat hacking and “gaming” the system, people seem to think just about anything will bring top results. Fortunately for you, a full-service digital marketing agency keeps ahead of those changes and knows the best techniques that will bring success to your business. When embarking on a new website and digital marketing campaign, remember, online success is about much more than just the rankings. It’s also about some of these other things:
It surprises some people to learn that design is important to SEO. But the truth is, even the number-one-ranked search result can lose potential customers if their site isn’t easy to navigate and finding key information is difficult. Typically, visitors should never have to click more than three links between the search engine and the end of the sales funnel. To convert traffic, your website should be designed from a marketing perspective, with clear calls-to-action and a clean appearance and straightforward navigation.
There was a time when links and keywords were everything, and they are still important. Today however, Google, Yahoo, Bing, and other search engines favour quality over all else, and quality begins with great content. This doesn’t just mean your “about us” page or masthead – you want to offer valuable, optimized content throughout your site, which engages people and encourages them to share and spread the word. Search engines know when good content is being spread organically and this is a big ranking factor.
Now that you’re ready to create a well-designed site with optimized content to help boost your SEO, you can just hand it off to the specialists, right? Not quite. To do the best job we can, the development process needs to be collaborative. After all, it’s your website, it’s your company, services and/or products, and you know what’s best for it. An effective site that’s complete with an SEO setup and all the specific features that you need does require a back-and-forth process. Client involvement at each stage along the way is critical.
With these three points addressed, you might be wondering, “Why is my site not yet ranking on page one of the search engines?” The truth is, the internet is massive, and there are no quick fixes. It takes about four to six weeks for a new website to be indexed by the search engines, and between approximately 90 and 120 days to start ranking. Gaining organic SEO positions is a long-term strategy, which is why it’s better to begin sooner rather than later.
Finally, there are many who believe that once their website has ranked and is getting strong conversion traffic, that their SEO is now complete. But the truth is, it’s only the beginning. This industry never stops changing, and to continue to perform, you’ve got to keep up with it. That may sound daunting, but remember: the digital marketing experts at SEO TWIST are here to help. We know the business, and we stay ahead of the curve by keeping on top of new developments and techniques. We’re here to help your business grow!