A web marketing company talks about being pesky; it’s for bugs not for brands
For those that think creating effective social media content simply means updating your status with what you ate for breakfast or tweeting about how the barista at Starbucks got your name wrong for the thousandth time, think again. While it is a relatively new method to promote a business or brand, communicating with your audience on social media is an art that is very difficult to master.
Here are some ways that companies annoy their followers on social networks (and how you can avoid committing a social media faux-pas):
If your customers are drowning in your content…
…You’re doing it wrong. Some companies/brands/organizations share too much, inundating their audience’s feed with an overflow of content (there are some exceptions to this rule). Sharing content that isn’t relevant or uninteresting will cause people to unfollow your accounts to clean up their feed. And even if the content is interesting, no one will click it if you’re posting too much.
Cat memes and funny YouTube links are great for keeping things light and conversational, as well as brightening up your brand’s personality, but depending on what type of business you run, it would be in your best interest to give a considerable amount of thought into how often you post this type of content.
This can be a tough one, but sounding sincere on social media platforms is important when responding to customers. It’s no secret that when a brand speaks like a real human being, they are easier to connect with. Of course, this doesn’t mean that you should be liberal with your use of emoticons or chatspeak acronyms.
If you’re a dentist or a lawyer, the way you respond to followers will be much different than a company that sells plush toys or adventure travel packages. But, no matter what industry you serve, there are ways to avoid sounding robotic without sacrificing your professionalism.
Images should be chosen wisely
Posting high-quality, relevant photos on social media is an important part of shaping your brand’s image and personality. This seems obvious, but it’s amazing how many people get this wrong. We’re not saying that we are perfect on this front, but as a professional web marketing company, we can definitely say that our strategy for choosing the right images, for ourselves and our clients, has improved by leaps and bounds.
For the sanity of the entire internet, please avoid using photos like this one:
Pixelated and stretched images are also a big no-no.
One way to post great images is to shoot them yourself, or get an experienced web marketing company to do it for you. This ensures the relevancy of the photo to your business, something that can be difficult to achieve when scouring the web for a specific picture.
There are also several royalty-free image libraries with high-quality photos that won’t cost you a dime to download from. Check out this Shopify blog post that lists ‘22 Awesome Websites with Stunning Free Stock Images’.
Respond with speeds that will make the Flash jealous
Social media networks like Facebook, Twitter, YouTube, and Instagram have made it so easy for brands to talk to their customers and vice versa. Why not take full advantage of this? What’s the point of having a social media presence if you don’t communicate with your followers? They are the lifeblood of your business after all.
As a web marketing company, we make a point to respond to messages and comments as quickly as possible.
How frustrating is it to message a business on Facebook, never to receive an answer? When a customer’s (or potential customer’s) message falls on deaf ears, it makes them feel like they are not valued.
Conversely, when a business responds right away or even within the hour, the customer is more likely to view the company as trustworthy and caring because they can see how easy it is to deal with them.
Toot your own horn, but don’t overdo it
It is undeniably important to talk about your company (e.g. achievements, new product lines, promotions, services etc.), but don’t restrict the conversation to tooting your own horn. Don’t be that person on a date that can’t stop talking about themselves; it can make you look pretty tacky and your followers will grow tired of that quickly. Broaden your horizons and focus more on establishing a meaningful connection with people instead.
When you do talk about your brand, don’t be afraid to put the time into carefully crafting the message. Show just how amazing your company is by talking about exactly how you’ve helped your clients.
These are just a few tips on how to create content that doesn’t annoy your audience. If you want to ensure that your social media strategy is effective and stays that way, an experienced web marketing company can work with you keep on top of the changing trends.