It’s hard to imagine that only a few years ago, social media did not play as large a role in our day-to-day lives as it does now. Today, even your parents have a Facebook account—much to your dismay!—and people can stay connected to all their friends’ updates and photos at the touch of a screen, thanks to smart phones and tablets.
It may seem daunting to navigate this world of cute cat videos and vegan brownie recipes, but if you follow these tips, you can use social media to boost your SEO in no time:
Have a strong, consistent identity
Chances are, your company is going to have more than one social profile. You’ll probably have a Facebook page, a Twitter feed, and a Google+ business listing at the very least. Make sure each one represents your business and has all the relevant information like address, phone number, and most importantly, what sets your brand apart!
Frequently post engaging, share-worthy content
Now it’s time to put your social media presence to work boosting engagement and strengthening your SEO. You want people to share your content and link back to your website, so give them a good reason to. This starts with quality content: post links that encourage people to share with friends and spread awareness of your brand. Remember, a lot of people use these sites on the go, so grab their attention and prove that your content is worth their time.
Play to each network’s strengths
Every social network is different, but if you know what works best for each, you can use this to your advantage. Twitter’s 140-character limit may seem suffocating at first, but if you know how to write a good hook and use hashtags effectively, you’ll gain followers in no time. Meanwhile, Facebook gives you more room to play, with easy integration of pictures and videos, and no real word limit – though you should keep your posts concise!
When in doubt, trust a digital marketing agency
Search engine optimization is the bread and butter of an effective digital marketing agency. They understand the ins-and-outs of how a strong online presence, which integrates social media, can boost rankings on search engine results pages (SERP) and drive engagement. They’ll also know how to organically grow your brand’s following, generate backlinks, and get your site’s pages indexed faster. Hiring a digital marketing agency means that you’ll work with professionals who will help coordinate consistent, effective social media strategy for your brand, so that you can focus your time and energy on making your business the best it can be.
Follow these four tips and you’ll be making friends with social media and boosting your SEO in the process, before you even know it!