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By now, you know that more customers than ever before are accessing websites on their mobile devices rather than on their PCs, so it should come as no surprise that having a mobile friendly website can help improve your SEO ranking.

Recently, Google made an announcement, letting us know that as of April 21, they will be expanding their use of mobile friendliness as a ranking signal. This will make it easier for users to get the most relevant, high quality results, optimized for their devices, but you may be wondering, “What does this change means for my business?”

Basically, it means that if you want to be ranked highly on Google, you can no longer afford to have a website that isn’t mobile friendly, and if you don’t adjust, you’ll almost certainly see a drop in your website’s ranking on the Google search results page..

So, let’s go over the features that, according to Google, will ensure that your website is classified as “mobile friendly”:

  • 1. Your website must avoid software that is not common on mobile devices, like Flash
  • 2. The text used must be readable without zooming
  • 3. Content must be sized to the screen so users don’t have to scroll horizontally or zoom
  • 4. Lastly, your website must place any links far enough apart so that the correct one can be easily tapped

The bottom line is, if your website isn’t mobile friendly, you’re missing out on some serious opportunities; since a frustrated user will likely leave your site and move on to your competitor’s mobile friendly website.

Google is looking out for mobile users, and your company should be too.

SEO TWIST specializes in developing mobile friendly and responsive websites, so reach out to us if you need help!