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Building a website today can be as easy as changing the desktop background on your computer: all you need to do is choose one of the many free website design platforms out there, like WordPress or Wix, and select a template. Simple enough, right?
However, just because creating a website might be easy-as-pie nowadays, that doesn’t mean that creating a good website is. Building an effective website takes a lot more work that just creating a home page and uploading content; it takes dynamic design, simple navigation and proactive SEO.
But how do you know if your website is one of the good ones or not? Hiring an online marketing company to perform a website evaluation can be a good place to start. Their trained eyes will be able to pick out the parts of your site that are stellar, and suggest changes to the parts that aren’t.
Here are just a few of the things an online marketing company will look at when conducting a website evaluation:
1.Design. Website design is always changing and getting better. For those of you who can remember the cringe-worthy pages of the ’90s, you’ll know that the look and functionality of websites has come a long way in the last few decades.
Good websites can no longer get away with boring, un-original home pages and amateur photo pages. Today’s websites are eye-catching and flow from page to page.
After a website evaluation, an online marketing company, whose team is often made up of trained Internet fanatics, will be able to tell you what of your website’s design works and what needs to be changed to keep up with the best of the best.
2.Flow and navigation. With the way that today’s Internet runs, users are used to instant gratification. If it takes more than a few clicks to find what they’re looking for, guests of your website will often move on to an easier-to-use site where they can find things more quickly.
Having a good navigation system to take users from page to page is an invaluable tool, and it is something that an online marketing company should be able to help you with. During their website evaluation, the team will look at how easy it is to find information on your page, and will be able to make recommendations on how to streamline the navigation system.
3.Mobile optimization. With the popularization of smartphones and tablets, many users are now browsing the Internet on mobile devices. If you have a poor mobile website or don’t have one at all, you’re missing out on a big chunk of your potential market.
During their website evaluation, and online marketing company will be able to look at your mobile site and make suggestions, or let you know if they think that creating a mobile site is worth your time and money.