Your digital marketing strategy is an integral part of how your company maintains a strong brand identity in the connected world. Perhaps you’re using paid advertising, you may have a Facebook and a Google+ page, and even a Twitter account. However, if you want to really drive conversions and foster a loyal client base, it’s not enough to simply have your name out there on social media. What will really set you apart and help make a mark in your industry is great content that informs, educates and perhaps even entertains your target audience.
Establish that You’re an Expert in Your Field
Content marketing involves generating engaging online content that increases brand awareness, among other things. The most popular format is blogging. Unlike traditional advertising, people will be more likely to read and share a blog. Other well-received content formats include videos, infographics, how-to guides, and e-mail newsletters. If executed correctly, you can demonstrate that you’re an expert in your field, increasing consumer trust in your brand. Then, by leveraging your social media platforms, you can syndicate this content with unprecedented reach.
Good Content = Good Digital Marketing Results
Sixty-one percent of consumers are more likely to buy products from a company that uses effective content as part of its digital marketing strategy than a company that do not. People are also more likely to follow your blog and social networks if you post content that interests them, and naturally, they’ll be more likely to share it with their networks, or by word-of-mouth. It’s also equally important that your content be delivered through various mediums, since we all digest information differently. When your online popularity and subsequent website traffic starts to increase, search engines take notice and that’s when your organic rankings start to climb.
Consistency is Key
Content that’s easy to digest, current, and effortlessly shareable will undoubtedly keep people coming back for more. Furthermore, sticking to a content posting schedule that’s consistent will show your commitment to your followers and give them good reason to re-visit your blog or social sites. And in the spirit of listening to your followers–don’t forget to engage with your audience–regularly respond to their comments and questions in a timely manner.
While having an effective content marketing strategy can seem like a big undertaking, fortunately, there are experts that can help with its creation and implementation. A full-service digital marketing agency, such as SEO TWIST, has a team of content writers, graphic designers as well as video and digital marketing specialists who have the expertise and know-how to produce attention-grabbing content that will help you attain your objectives. If you prefer to turn marketing over to the experts while you focus on the rest of your business, then we’re here to help!