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How to Market Your Brand to a Younger Audience

Ditch the Millennial and Gen Z Labels and Focus Your Digital Marketing On What Matters Millennials get a lot of criticism for a wide variety of things outside their control, with headlines complaining about everything from their love of avocados to how they’re supposedly “killing” every other traditional industry. The thing is, for all the […]

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Do You Have a Bad Reputation?

Using Local SEO Services to Support Online Reputation Management Running a business is one of the hardest challenges you can take on. Simply starting a business means accepting some sacrifices and a significant investment of your time and energy. Stability, success, and security are not guaranteed. These days, your business needs every advantage it can […]

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7 Ways to Improve PPC Ad User Experience

Why Improving PPC Ad Customer Experience Is Worth Your Time Did you know that nearly 70 percent of consumers say they distrust advertising? That’s not just billboards, print ads, or commercials, either. PPC—Google Ads and Facebook Ads, to name a few—faces just as many challenges as traditional advertising, if not more. That’s because digital ads […]

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A man slumps in a chair by a small coffee table with a book resting on his face, obviously asleep or bored.

Unleash Exciting Content for Tame Industries

How Content that Focuses on Users Helps You Stand Out From Crowded, Generic Industry Competition There’s an unspoken assumption that content writers can come up with amazing content that will wow readers and win big, no matter the industry. But not everyone wants to acknowledge that some industries, despite their importance, usefulness, or commonality, are […]

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Google Ads has rolled out limited-time Black Friday and Cyber Monday promo extensions.

Google Rolls Out Black Friday, Cyber Monday Ad Units

Limited-Time Ads Units Focus on Biggest Shopping Weekend in North America Just in time for Black Friday and Cyber Monday, Google has rolled out an experimental ad format to help advertisers promote their sales and deals. As Black Friday and Cyber Monday are widely considered some of the biggest shopping events in North America, it […]

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Breaking Down the September 27 Algorithm Update

Google Confirms A Smaller Update as SEOs Report Turbulence, Changes It is happening again: Google confirmed another update to their search algorithm that took place around September 27, 2018, though it appears to be much smaller than August’s E-A-T update. Google’s Danny Sullivan confirmed that, unlike the E-A-T/Medic update, the September 27 update wasn’t major: […]

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