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You Don’t Need to Read Minds to Market Effectively

How Ottawa Advertising Agencies Help You Understand and Engage Your Audience One of the biggest mistakes in ad management and marketing is to base your efforts on your own behaviour or anecdotal evidence. Just because you prefer using a certain channel for purchases doesn’t mean your customers will, too. This is a massive assumption and […]

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Locally Sourced SEO Success

Why Your Small Business Can’t Afford to Skip Local SEO Marketing To make the best donuts on this side of the Ottawa River you have to follow a recipe without skipping an ingredient. The same principle applies for business management. Too often the things that can help your business are neglected. Whether you’re just starting […]

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A crumpled piece of paper filled with writing sits alone on a floor, thrown there by a frustrated writer.

Forget Sticks and Stones – Words CAN Hurt You

Why Weak Content is a Missed Opportunity for Business – And How You Can Strengthen Yours Strategically As a writer, it’s frustrating to land on a webpage with weak content. Even worse is landing on a page where a content marketer obviously didn’t care. If you find yourself falling short, it’s probably time to take […]

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A pair of fixed binoculars for tourists to use with a red knob that reads "TURN TO CLEAR VISION" between the eye pieces.

Finding the Right SEO Company

Top Signs You’re Not Getting the Most Out of Your SEO Marketing Agency The most common shortcoming among small businesses often involves how they navigate their online presence. Whether it’s the created content or the strategy employed to drive traffic, companies are in a constant state of adjustment trying to keep up in the quest […]

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Social Media Marketing: What Role Do Paid Ads Play?

Discover How You Can Start Leveraging the Benefits of Paid Advertising Through These Social Media Networks What are your feelings towards online advertising? Some people see ads as a nuisance, something disruptive to their browsing experience. Others don’t mind so much—as long as it’s not too flashy or pushy. Some might even enjoy it when […]

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The use of social media marketing and SEO services and how it can benefit your brandability.

How Social Media and SEO Services Work Together

Broadcast Your Brand on Social Media and Search Engines with Help From SEO Services Is your business active on social media? If not, get on it! Social media is an important part of digital marketing campaigns. You can reach a broad range of audiences via social media channels and increase your brand awareness. The rules […]

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