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Upping your Digital Marketing Strategy with Personalized Content

Each day the world of web marketing is changing and evolving. For every advantage this gives your business in reaching its customers, it also seems to bring a challenge. Take personalized content, for example. Accordingly to e-Consultancy, 52% of online businesses consider this a key element of their marketing plan and how they drive social […]

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Responsive Web Design for Optimal Web Marketing

Many of us do our online browsing via smart phones and tablets, along with or in place of using desktop computers. In fact, according to Mobile Marketing Statistics 2015, 25% of Internet users only go online via their mobile devices. Interestingly enough, a Google Mobile Path report indicates that 48% of this group is using […]

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Making Friends with Social Media: 4 SEO-Boosting Tips

It’s hard to imagine that only a few years ago, social media did not play as large a role in our day-to-day lives as it does now. Today, even your parents have a Facebook account—much to your dismay!—and people can stay connected to all their friends’ updates and photos at the touch of a screen, […]

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Is Your Nonprofit Taking Advantage of the $10,000 Ad Grant from Google?

      Did you know that nonprofits in over 40 countries are eligible for a grant from Google? Few people know it, but charitable organizations can benefit from $10,000 per month in Google AdWords credits. Under certain conditions, this grant can even be extended to $40,000 per month. This is an incredible opportunity for […]

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How Google’s New Doorway Page Penalty Algorithm Affects You

If you’re a business owner with a corporate website then we highly recommend that you familiarize yourself with Google’s new doorway page penalty algorithm. The algorithm seeks out websites that have committed a particular SEO faux-pas and ensures that they don’t rank more than once on the same result page, clearing up search engine results […]

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Businesses beware – Starting in April, mobile-friendliness to be used as an SEO ranking signal!

You probably already know that having a mobile-friendly website can increase user experience, but did you know that it can also help improve your SEO ranking? Now more than ever, customers are accessing websites on their mobile devices. Internet usage on mobile devices even exceeded PC usage in 2014, so it only makes sense to […]

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