A stethoscope rests next to a smartphone.

6 Must-Know Inbound Marketing Techniques for the Healthcare Industry

Inbound Approaches are an Ideal Match for Marketing Effectively and Ethically Putting the word “marketing” so close to “healthcare” tends to raise eyebrows. After all, healthcare professionals have a clear ethical responsibility to inform and educate their patients. At the same time, though, a private practice is still a business, and marketing is part and […]

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A smartphone open to Instagram.

Instagram to Limit Reach of Content That Almost Violates Guidelines

Company Announces They Will Reduce Reach of Posts that Are Borderline Violations of Community Guidelines It’s no secret that Instagram is home to many scantily clad models, memes in poor taste, footage that requires some viewer discretion, and outright spam. That could be changing, though, following a recent announcement from Facebook. Facebook, Instagram’s parent company, […]

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A person points at a chart of digital traffic sources on a screen.

Google Recovering De-Indexed Pages Following Technical Issue

Page Index Still Recovering After Weekend Problems, Full Impact Still Uncertain Over the weekend, an apparent technical issue caused Google to drop pages from its search index. The initial reaction from the SEO community resulted in a direct response from Google’s Webmaster Trends Analyst John Mueller on April 6. Sorry — We had a technical […]

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A tablet browser, open to Google's main search page.

Confirmed: Google Search Algorithm Update – March 2019

Latest Broad Core Algorithm Update Taking Effect This Week On March 13, Google confirmed that they were once again providing another broad core update to their search algorithm, and according to talk in the SEO community, this is shaping up to be the biggest update in a long time. The algorithm update started on March […]

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Google Plus is set to shut down this April.

Google+ Shutting Down in April—Save Your Data!

Social Service Set to Close Following Low Usage, Data Breaches—Here’s How to Save Your Data Late last year, Google finally announced what many have been suspecting for some time: Google+, the company’s attempt at launching a social media platform, is shutting down on April 2. Now, they’re offering users ways to save their data from […]

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A Twitter logo on a smartphone home screen.

Twitter Insights Tool Tells You When it’s Time to Tweet

New Tool Offers Users More Info on Best Time and Day to Publish a Tweet Twitter launched a new insights tool that gives publishers access to data to help find the best day and time to tweet, based on user engagement. Dubbed “Timing is Everything,” this insights tool took months for the company to build […]

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