If they don’t know you’re there, you won’t get the business.
It doesn’t matter how perfect your product and/or service is; if nobody knows about your business, they’ll go with someone else. SEO marketing makes sure your business is one of the first ones people see, which is especially important in today’s web-based society. If you’re first, you get first chance at their business, which can be an important advantage if all else is equal or similar. Marketing companies who also focus on SEO analysis are often times result-driven, meaning they’ll only stick with the things which actually work and your money will be put to where it should go – finding new potential customers.
If they can’t find you, you aren’t optimizing your web budget
Let’s say you’ve completely redone your company’s car wash website. You’ve taken all the steps: hired professional photographers, sought out graphic designers and had web specialists create your business’ new piece de resistance. But you decided to leave out any budget for SEO analysis. What happens next? Well, John Doe searches “car wash Ottawa” and your masterpiece is nowhere to be found, so he goes to the guy with the mediocre website across the street. Good web marketing companies know when it comes to web it can be sometimes be all or nothing. Yes – it’s important to have a professional and visually appealing website, but if you don’t have the SEO analysis and marketing to back it up, who’s going to see it?
If you’re not up-to-date you may be losing out
The tricky part about SEO marketing is the algorithms. More specifically, the ever-changing algorithms. Yes, search engines love to play around and change the equation, as they themselves are continually optimizing their system. This means, a method that may have been optimal a few years ago, may no longer provide results. This is why having marketing companies perform SEO analysis is important, even if you’ve worked on it in the past. If you’re job isn’t related to SEO analysis, you may not be aware of the new ‘rules’. Web marketing companies understand the ever-changing system and know how to formulate new strategies around them.
You work hard for your business, so let marketing companies optimize your potential reach.