And What You Can Do to Stay Ahead of This Game Changer
The future of SEO is here with voice search. People no longer wish to use their hands to search online, and can you blame them? Why would you ever want to use your hands if you could simply speak into your phone and have the answer provided by your own personal (phone) assistant with a cool accent? Voice-enabled devices are the next big thing in the ever-changing world of technology. Naturally, SEO will have to adapt to keep up with the growing demands for voice search.
Changing SEO means including voice commands into websites and changing the web content to a more conversational style that voice search systems can pick up on. The amount of voice-enabled devices on the market is growing, and voice commands are becoming the way of life for many savvy users who don’t want to waste their time typing—and why should they?
Voice Search Is Smarter Than Ever
The voice search systems on popular devices are also known as intelligent personal assistants. These personal assistants have pretty names (for the most part) such as Siri, Google Assistant, Cortana, and Amazon Alexa, and are becoming more intelligent with the evolution of technology. Users are relying on their personal assistants to answer their questions quickly and efficiently. This saves time and avoids having to look up the questions on their own, with their hands. These personal assistants are now better able to understand the context of a question—as in, what you actually mean when you say something.
What This Means for SEO
To stay ahead of this intelligent voice technology, SEO will have to use more conversational content so voice search systems can easily match user vocabulary with webpage content. This means the use of:
- Personalized long tail keywords that match real conversations instead of short commands;
- Informal language content with natural conversational tone to match the language use and vocabulary of users;
- Semantic vocabulary code—such as Schema—to provide more useful and detailed search results for users; and
- FAQ pages with questions that are similar to the user questions in voice search—i.e. start with the 5 Ws—who, what, where, when, why—and how.
Adapting SEO to meet the vocabulary of the average person shouldn’t be too difficult. It will be worth it to keep up with voice search technology. Voice search has made looking up useful (and useless) information so much easier in today’s fast-paced and constantly fact-checking world. It also makes multi-tasking much easier, such as while driving or sitting on the couch.